Word of the Year 2015
Word of the Year 2015
The Oxford Word of the Year 2015 is… 😂
That’s right – for the first time ever, the Oxford Dictionaries Word of the Year is a pictograph: 😂, officially called the ‘Face with Tears of Joy’ emoji, though you may know it by other names. There were other strong contenders from a range of fields but 😂 was chosen as the ‘word’ that best reflected the ethos, mood, and preoccupations of 2015.
Why was this chosen?
Emojis (the plural can be either emoji or emojis) have been around since the late 1990s, but 2015 saw their use, and use of the word emoji, increase hugely.
This year Oxford University Press have partnered with leading mobile technology business SwiftKey to explore frequency and usage statistics for some of the most popular emoji across the world, and 😂 was chosen because it was the most used emoji globally in 2015. SwiftKey identified that 😂 made up 20% of all the emojis used in the UK in 2015, and 17% of those in the US: a sharp rise from 4% and 9% respectively in 2014. The word emoji has seen a similar surge: although it has been found in English since 1997, usage more than tripled in 2015 over the previous year according to data from the Oxford Dictionaries Corpus.
A brief history of emoji
An emoji is ‘a small digital image or icon used to express an idea or emotion in electronic communication’; the term emoji is a loanword from Japanese, and comes from e ‘picture’ + moji ‘letter, character’. The similarity to the English word emoticon has helped its memorability and rise in use, though the resemblance is actually entirely coincidental: emoticon (a facial expression composed of keyboard characters, such as ;), rather than a stylized image) comes from the English words emotion and icon.
Emojis are no longer the preserve of texting teens – instead, they have been embraced as a nuanced form of expression, and one which can cross language barriers. Even Hillary Clinton solicited feedback in the form of emojis, and 😂 has had notable use from celebrities and brands alongside everyone else – and even appeared as the caption to the Vine which apparently kicked off the popularity of the term on fleek, which appears on our WOTY shortlist.
How does your student loan debt make you feel?
Tell us in 3 emojis or less.
— Hillary Clinton (@HillaryClinton) August 12, 2015
So shady???????? https://t.co/wc697DAKww
— Zendaya (@Zendaya) November 4, 2015
emoji nobody needs: ????????????????????????????????
emoji everybody needs: ????????????❤????
— Domino's Pizza (@dominos) July 28, 2015
Now that we’re all used to emojis being a shorthand method of communicating our thoughts, emotions, and responses, it made us wonder: what would it look like if you used emojis in real life? Our video imagines what exactly would happen.